Computational Advertising - August 6-17, 2012
Workshop Information
In cooperation with the Society for Industrial and Applied Mathematics (SIAM) and the SIAG/DMA.
This two-week program will run from August 6 to August 17, 2012. The first week will be at the Radisson RTP in the Research Triangle Park, NC. The location is in close proximity to SAMSI. The first three days will be spent on technical presentations by leading researchers and industry experts, to bring everyone up to speed on the currently used methodology. On the fourth day, the participants will self-organize into working groups, each of which will address one of the key problem areas (it is permitted that people join more than one group, and the organizers will try to arrange the working group schedules to faciliate that). The second week will be spent at SAMSI headquarters in Research Triangle Park.
The activities in the working groups will address real-world datasets provided by the corporate participants. Datasets that will be made available include:
Recommender systems data: (1) Netflix competition data; (2) Y! Music data available from KDD cup 2011; (3) Movielens dataset available from GroupLens; (4) Y! front page data (to be released, tentative at this point)
Web Search: (1) Learning to Rank competition data.
Advertising: (1) Click logs from a real-world system (to be released, tentative at this point).
e-commerce:( 1) Epinions: data to study user trust and product ratings.
For more information contact comp-ad@samsi.info
Application
To begin the application process login and register, then click on "Apply for Workshop" button at the top of this page. When you have completed the form, be sure to click on the green "Submit" button.
Registration options are for Week 1 Only OR Both Weeks.
This form also includes the application for financial support. You will be notified as soon as possible after your application if your participation will be possible; regrettably, limited seating will preclude acceptance of all applications. New researchers (graduate students, postdocs, and faculty in the early stages of their careers) and members of underrepresented groups are especially encouraged to apply.
The application/registration deadline is June 29, 2012. Note, however, that capacity might be reached before this deadline. Also, any application that requests support for expenses should typically be submitted at least 6 weeks in advance of the workshop.
After SAMSI has accepted your participation in the workshop, you may access the payform here.
Please make reservations at the Radisson RTP as soon as possible. The SAMSI room block and rate ($91) is effective until June 29, 2012. After this date, there is no guarantee a room will be available. If you have a change in plans, individual room reservations must be cancelled 72 hours prior to arrival. Check-in is at 3:00 PM; check-out is 12:00 noon.
Tentative Schedule
Monday, August 6, 2012
Radisson RTP
| 8:00-8:45 | Registration and Continental Breakfast |
| 8:45-9:00 | Welcome & Overview |
| 9:00-12:30 | Blakeley McShane, Northwestern University Art Owen, Stanford University Bootstrapping R-Fold Tensor Data Dean Eckles, Stanford University and Facebook Influence and Homophily in Online Behavior |
| 12:30-1:30 | Lunch |
| 1:30-5:00 | Jan Pedersen, Microsoft Liang Zhang Webpage Personalization and User Profiling Mark Lowe, MaxPoint Interactive |
| 5:00-5:30 | Poster Advertisement Session: 2 minute ads by each poster presenter |
| 6:00-8:00 | Poster Session and Reception SAMSI will provide poster presentation boards and tape. The board dimensions are 4 ft. wide by 3 ft. high. They are tri-fold with each side being 1 ft. wide and the center 2 ft. wide. Please make sure your poster fits the board. The boards can accommodate up to 16 pages of paper measuring 8.5 inches by 11 inches. |
Tuesday, August 7, 2012
Radisson RTP
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-Noon | Chong Wang, Princeton University Mark Handcock, University of California, Los Angeles Diane Lambert, Google |
| Noon-1:00 | Lunch |
| 1:00-5:30 | Neel Sundaresan, eBay Matt Taddy, University of Chicago Inverse Regression for Analysis of Sentiment in Text Hongxia Yang, IBM Multi-Relational Learning via Hierarchical Nonparametric Bayesian Collective Matrix Factorization |
Wednesday, August 8, 2012
Radisson RTP
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-Noon | Nalini Ravishanker, University of Connecticut Fast Computational Approaches for Predictive Inference for Time Correlated Data Streams Xiaoming Huo, Georgia Tech Statistical Models in Keyword Bidding Robert Bell, AT&T |
| Noon-1:00 | Lunch |
| 1:00-5:30 | Tian Zheng, Columbia University Christian Posse, LinkedIn Simon Lunagomez, Harvard University |
Thursday, August 9, 2012
Radisson RTP
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-12:30 | Panel Discussion David Banks, Duke University, Kimberly Sellers, Georgetown University Discussion of datasets Yang Yang, Yahoo |
| 12:30-1:30 | Lunch |
| 1:30-2:30 | Formation of Working Groups |
| 2:30-3:00 | Break |
| 3:00-4:00 | Initial discussions |
Friday, August 10, 2012
at SAMSI
Rooms 104, 150
| 9:00-5:00 | Working Groups - TBA |
| 12:30-1:30 | Lunch |
Monday, August 13 - Thursday, August 16, 2012
at SAMSI
Rooms 104, 150
| 9:00-5:00 | Working Groups - TBA |
| 12:30-1:30 | Lunch |
Friday, August 17, 2012
at SAMSI
Room 150
| 9:30-12:00 | Presentations by Working Groups and Discussion about Future Projects |
| 12:30-1:30 | Lunch |
| 1:30 | Adjourn |