Computational Advertising - August 6-17, 2012
Workshop Information
In cooperation with the Society for Industrial and Applied Mathematics (SIAM) and the SIAG/DMA.
This two-week program ran from August 6 to August 17, 2012. The first week was held at the Radisson RTP in the Research Triangle Park, NC. The location is in close proximity to SAMSI. The first three days were spent on technical presentations by leading researchers and industry experts, to bring everyone up to speed on the currently used methodology. On the fourth day, the participants self-organized into working groups, each of which addressed one of the key problem areas (it is permitted that people join more than one group, and the organizers try to arrange the working group schedules to faciliate that). The second week was spent at SAMSI headquarters in Research Triangle Park.
The activities in the working groups addressed real-world datasets provided by the corporate participants. Datasets made available include:
Recommender systems data: (1) The Yahoo! music data; (2) Yahoo! search marketing advertiser bidding data; (3) Yahoo! search marketing advertiser bidding data ; (4) Yahoo! Front Page Today module user click log data
Web Search: (1) Learning to Rank competition data.
Advertising: (1) Click logs from a real-world system (to be released, tentative at this point).
e-commerce:( 1) Epinions: data to study user trust and product ratings.
Schedule
Monday, August 6, 2012
Radisson RTP
| 8:00-8:45 | Registration and Continental Breakfast |
| 8:45-9:00 | Welcome & Overview |
| 9:00-10:00 | Blake McShane, Northwestern University Marketing Perspectives on Online Advertising |
| 10:00-10:30 | Break |
| 10:30-11:30 | Art Owen, Stanford University Bootstrapping R-Fold Tensor Data |
| 11:30-12:30 | Dean Eckles, Stanford University and Facebook Influence and Homophily in Online Behavior |
| 12:30-1:30 | Lunch |
| 1:30-2:30 | Justin Rao, Microsoft Measuring Advertising Effectiveness in the Digital Age |
| 2:30-3:30 | Simon Lunagomez, Harvard University Bayesian Inference from Non-Ignorable Network Sampling Designs |
| 3:30-4:00 | Break |
| 2:30-3:30 | Mark Lowe, MaxPoint Interactive Current Challenges in Online Advertising |
| 5:00-5:30 | Poster Advertisement Session: 2 minute ads by each poster presenter |
| 5:30-7:30 | Poster Session and Reception SAMSI will provide poster presentation boards and tape. The board dimensions are 4 ft. wide by 3 ft. high. They are tri-fold with each side being 1 ft. wide and the center 2 ft. wide. Please make sure your poster fits the board. The boards can accommodate up to 16 pages of paper measuring 8.5 inches by 11 inches. |
Tuesday, August 7, 2012
Radisson RTP
Paid Search or Free Ads? : Where Search, Recommendations and Ads Co-exist
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-10:00 | Chong Wang, Princeton University Recommendation with a Reason: Collaborative Topic Modeling for Recommending Scientific Articles |
| 10:00-10:30 | Break |
| 10:30-11:15 | Mark Handcock, University of California, Los Angeles Statistical Modeling of Social Networks |
| 11:15-12:00 | Claudia Perlich, Media6Degrees Bid Optimizing and Inventory Scoring in Targeted Online Advertising |
| Noon-1:00 | Lunch |
| 1:00-2:30 | Neel Sundaresan, eBay |
| 2:30-3:00 | Break |
| 3:00-4:00 | Matt Taddy, University of Chicago Inverse Regression for Analysis of Sentiment in Text |
| 4:00-5:00 | Hongxia Yang, IBM Multi-Relational Learning via Hierarchical Nonparametric Bayesian Collective Matrix Factorization |
Wednesday, August 8, 2012
Radisson RTP
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-10:00 | Nalini Ravishanker, University of Connecticut Fast Computational Approaches for Predictive Inference for Time Correlated Data Streams |
| 10:00-10:30 | Break |
| 10:30-11:30 | Xiaoming Huo, Georgia Tech Statistical Models in Keyword Bidding |
| 11:30-12:00 | Robert Bell, AT&T Regularization for Matrix Factorization |
| Noon-1:00 | Lunch |
| 1:00-2:30 | Tian Zheng, Columbia University Social Network Analysis Through Randomly Sampled Respondents |
| 2:30-3:00 | Break |
| 3:00-4:00 | Christian Posse, LinkedIn Key Lessons Learned Building Recommender Systems for Large-Scale Social Networks |
| 4:00-5:00 | Liang Zhang Webpage Personalization and User Profiling |
Thursday, August 9, 2012
Radisson RTP
| 8:00-9:00 | Registration and Continental Breakfast |
| 9:00-10:30 | Moderated Group Discussion Moderator: David Banks, Duke University |
| 10:30-11:00 | Break |
| 11:00-12:30 | Discussion of datasets Yang Yang, Yahoo |
| 12:30-1:30 | Lunch |
| 1:30-2:30 | Formation of Working Groups |
| 2:30-3:00 | Break |
| 3:00-4:00 | Initial discussions |
Friday, August 10, 2012
at SAMSI
Rooms 104, 150
| 8:30-9:00 | Continental Breakfast |
| Rooms 104 and 150 | |
| 9:00-5:00 | Working Groups - TBA |
| 12:00-1:30 | Lunch |
Monday, August 13 - Thursday, August 16, 2012
at SAMSI
Rooms 104, 150
| 8:30-9:00 | Continental Breakfast |
| Rooms 104 and 150 | |
| 9:00-5:00 | Working Groups - TBA |
| 12:00-1:30 | Lunch |
Friday, August 17, 2012
at SAMSI
Room 150
| 8:30-9:30 | Continental Breakfast |
| Room 150 | |
| 9:30-12:00 | Presentations by Working Groups and Discussion about Future Projects |
| 12:00-1:30 | Lunch |
| 1:30 | Adjourn |