Computational Advertising - August 6-17, 2012

In cooperation with the Society for Industrial and Applied Mathematics (SIAM) and the SIAG/DMA.

This two-week program will run from August 6 to August 17, 2012. The first week will be at the Radisson RTP in the Research Triangle Park, NC. The location is in close proximity to SAMSI. The first three days will be spent on technical presentations by leading researchers and industry experts, to bring everyone up to speed on the currently used methodology. On the fourth day, the participants will self-organize into working groups, each of which will address one of the key problem areas (it is permitted that people join more than one group, and the organizers will try to arrange the working group schedules to faciliate that).  The second week will be spent at SAMSI headquarters in Research Triangle Park.

The activities in the working groups will address real-world datasets provided by the corporate participants. Datasets that will be made available include:

Recommender systems data: (1) The Yahoo! music data; (2) Yahoo! search marketing advertiser bidding data; (3) Yahoo! search marketing advertiser bidding data ; (4) Yahoo! Front Page Today module user click log data

Web Search: (1) Learning to Rank competition data.

Advertising: (1) Click logs from a real-world system (to be released, tentative at this point).

e-commerce:( 1) Epinions: data to study user trust and product ratings.

For more information contact comp-ad@samsi.info

Application

To begin the application process login and register, then click on "Apply for Workshop" button at the top of this page. When you have completed the form, be sure to click on the green "Submit" button.

Registration options are for Week 1 Only OR Both Weeks.

This form also includes the application for financial support. You will be notified in a timely manner if your participation will be possible; regrettably, limited seating will preclude acceptance of all applications. New researchers (graduate students, postdocs, and faculty in the early stages of their careers) and members of underrepresented groups are especially encouraged to apply.

The application/registration deadline is July 9, 2012. Note, however, that capacity might be reached before this deadline. Also, any application that requests support for expenses should typically be submitted at least 6 weeks in advance of the workshop.

After SAMSI has accepted your participation in the workshop, you may access the payform here.

Please make reservations at the Radisson RTP as soon as possible. The SAMSI room block and rate ($91) is effective until June 29, 2012. After this date, there is no guarantee a room will be available. If you have a change in plans, individual room reservations must be cancelled 72 hours prior to arrival. Check-in is at 3:00 PM; check-out is 12:00 noon.

Schedule

Monday, August 6, 2012
Radisson RTP

Tuesday, August 7, 2012
Radisson RTP

Paid Search or Free Ads? : Where Search, Recommendations and Ads Co-exist

Wednesday, August 8, 2012
Radisson RTP

Thursday, August 9, 2012
Radisson RTP

Friday, August 10, 2012
at SAMSI
Rooms 104, 150

Monday, August 13 - Thursday, August 16, 2012
at SAMSI
Rooms 104, 150

Friday, August 17, 2012
at SAMSI
Room 150