Computational Advertising - August 6-17, 2012

Workshop Information

August 6, 2012 - 8:00am - August 17, 2012 - 1:30pm

In cooperation with the Society for Industrial and Applied Mathematics (SIAM) and the SIAG/DMA.

This two-week program ran from August 6 to August 17, 2012. The first week was held at the Radisson RTP in the Research Triangle Park, NC. The location is in close proximity to SAMSI. The first three days were spent on technical presentations by leading researchers and industry experts, to bring everyone up to speed on the currently used methodology. On the fourth day, the participants self-organized into working groups, each of which addressed one of the key problem areas (it is permitted that people join more than one group, and the organizers try to arrange the working group schedules to faciliate that).  The second week was spent at SAMSI headquarters in Research Triangle Park.

The activities in the working groups addressed real-world datasets provided by the corporate participants. Datasets made available include:

Recommender systems data: (1) The Yahoo! music data; (2) Yahoo! search marketing advertiser bidding data; (3) Yahoo! search marketing advertiser bidding data ; (4) Yahoo! Front Page Today module user click log data

Web Search: (1) Learning to Rank competition data.

Advertising: (1) Click logs from a real-world system (to be released, tentative at this point).

e-commerce:( 1) Epinions: data to study user trust and product ratings.

Schedule

Monday, August 6, 2012
Radisson RTP

8:00-8:45 Registration and Continental Breakfast
8:45-9:00 Welcome & Overview
9:00-10:00 Blake McShane, Northwestern University
Marketing Perspectives on Online Advertising
10:00-10:30 Break
10:30-11:30 Art Owen, Stanford University
Bootstrapping R-Fold Tensor Data
11:30-12:30 Dean Eckles, Stanford University and Facebook
Influence and Homophily in Online Behavior
12:30-1:30 Lunch
1:30-2:30 Justin Rao, Microsoft
Measuring Advertising Effectiveness in the Digital Age
2:30-3:30 Simon Lunagomez, Harvard University
Bayesian Inference from Non-Ignorable Network Sampling Designs
3:30-4:00 Break
2:30-3:30 Mark Lowe, MaxPoint Interactive
Current Challenges in Online Advertising
5:00-5:30 Poster Advertisement Session: 2 minute ads by each poster presenter
5:30-7:30 Poster Session and Reception

SAMSI will provide poster presentation boards and tape. The board dimensions are 4 ft. wide by 3 ft. high. They are tri-fold with each side being 1 ft. wide and the center 2 ft. wide. Please make sure your poster fits the board. The boards can accommodate up to 16 pages of paper measuring 8.5 inches by 11 inches.

Tuesday, August 7, 2012
Radisson RTP

Paid Search or Free Ads? : Where Search, Recommendations and Ads Co-exist

8:00-9:00 Registration and Continental Breakfast
9:00-10:00 Chong Wang, Princeton University
Recommendation with a Reason: Collaborative Topic Modeling for Recommending Scientific Articles
10:00-10:30 Break
10:30-11:15 Mark Handcock, University of California, Los Angeles
Statistical Modeling of Social Networks
11:15-12:00 Claudia Perlich, Media6Degrees
Bid Optimizing and Inventory Scoring in Targeted Online Advertising
Noon-1:00 Lunch
1:00-2:30 Neel Sundaresan, eBay
2:30-3:00 Break
3:00-4:00 Matt Taddy, University of Chicago
Inverse Regression for Analysis of Sentiment in Text
4:00-5:00 Hongxia Yang, IBM
Multi-Relational Learning via Hierarchical Nonparametric Bayesian Collective Matrix Factorization

Wednesday, August 8, 2012
Radisson RTP

8:00-9:00 Registration and Continental Breakfast
9:00-10:00 Nalini Ravishanker, University of Connecticut
Fast Computational Approaches for Predictive Inference for Time Correlated Data Streams
10:00-10:30 Break
10:30-11:30 Xiaoming Huo, Georgia Tech
Statistical Models in Keyword Bidding
11:30-12:00 Robert Bell, AT&T
Regularization for Matrix Factorization
Noon-1:00 Lunch
1:00-2:30 Tian Zheng, Columbia University
Social Network Analysis Through Randomly Sampled Respondents
2:30-3:00 Break
3:00-4:00 Christian Posse, LinkedIn
Key Lessons Learned Building Recommender Systems for Large-Scale Social Networks
4:00-5:00 Liang Zhang
Webpage Personalization and User Profiling

Thursday, August 9, 2012
Radisson RTP

8:00-9:00 Registration and Continental Breakfast
9:00-10:30 Moderated Group Discussion
Moderator: David Banks, Duke University
10:30-11:00 Break
11:00-12:30 Discussion of datasets
Yang Yang, Yahoo
12:30-1:30 Lunch
1:30-2:30 Formation of Working Groups
2:30-3:00 Break
3:00-4:00 Initial discussions

Friday, August 10, 2012
at SAMSI

Rooms 104, 150

8:30-9:00 Continental Breakfast
  Rooms 104 and 150
9:00-5:00 Working Groups - TBA
12:00-1:30 Lunch

Monday, August 13 - Thursday, August 16, 2012
at SAMSI

Rooms 104, 150

8:30-9:00 Continental Breakfast
  Rooms 104 and 150
9:00-5:00 Working Groups - TBA
12:00-1:30 Lunch

Friday, August 17, 2012
at SAMSI

Room 150

8:30-9:30 Continental Breakfast
  Room 150
9:30-12:00 Presentations by Working Groups and Discussion about Future Projects
12:00-1:30 Lunch
1:30 Adjourn
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