GDRR Working Group IX: Computational Advertising

Group Leader:
David Banks (Duke University)

Description:
An emerging field at the intersection of decision science and machine learning. Using statistical models, one wants to decide which ads to present and when to present them, while satisfying complex economic, legal, and contractual constraints.

Questions: email gdrr@samsi.info

Program on Games, Decisions, Risk and Reliability (GDRR)